Tuesday, October 16, 2007
Strategy Canvas as a fast visualization and alignment tool
This afternoon the Innovatika innovation lab worksession used a worksheet that walked us through designing an "as is" strategy camvas for a business and then to developing new strategy options that were captured on the "to be" strategy canvas. That one page visualization of how one would approach a customer segment not even targeted yet by your own industry is very powerful to get alignment and start discussions on how to do it and how to make it successful. It allows the current competitors to be shown as well on the same page. I believe tomasz.rudolf@innovatika.com said he was willing to share that worksheet and a link to new materials available from the authors of the Blue Ocean Strategy book.
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The Doblin 10 enlightens me on the actions of my own boss in working on the business model of our organization. My job is technology innovation, but I see that my boss is an innovator in defining the mission of our organization. Within the Army there is a lot of structure that defines how everything works. This make it difficult for me to get too far out-of-the-box. But our CEO (called a PEO) has been working with higher levels of the Army to change the definition of what we are responsible for. He is changing official policy in such a way that it will redirect money that flows through the Army and send more of it to us. Changing policy is the first step in changing what the org is allowed to do. His organizational innovation has grown us from $2 billion to $2.5 billion so far. With additional recent changes we are looking toward $3 billion by 2010 and eventually $5 billion.
I think this is an example of one flavor of Doblin at work.
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